In a press release issued Monday, Feb. 5, the airline announced a Blockchain-based app for its KrisFlyer program had passed a “successful proof-of-concept exercise” with Microsoft and KPMG Digital Village.
Now looking to sign up Singapore-based merchants, customers participating in the program will ultimately be able to spend frequent flyer miles at point-of-sale in exchange for goods and services.
“This groundbreaking development in which we will be using blockchain technology to ‘digitalise’ KrisFlyer miles is a demonstration of the investment we are making to significantly enhance the digital side of our business for the benefit of our customer,” CEO Goh Choon Phong commented.
Last month, the Canadian government announced a pilot scheme with the Netherlands aimed at leveraging Blockchain to overhaul immigration procedures. Meanwhile, February saw Brisbane Airport become the first in the world to make itself ‘cryptocurrency friendly’.