FLUX Global Gaming Ecosystem – Player-Owned Gaming Platform Builds Strong Loyalty

Gamers are a rather fickle lot: two-thirds of them will abandon a game within 24 hours. With hundreds of mobile games being launched daily, independent game developers need every marketing advantage they can get. A new mobile gaming platform on the Blockchain[1] has created a novel solution for a gaming environment – a win-win model.

The FLUX global gaming[2] ecosystem, recognizing that ownership is the ultimate motivational tool to develop loyalty,  makes all players investors. The FLUX platform adds plenty of rewards and other incentives to further motivate game developers, players, traders and streamers to promote the platform.

Sharing the revenue pie

Once in a game, game hosts have only hours to convince players to stay. Of those who do remain, on average only four percent of them are left in three months. FLUX gamers will be motivated to jump to another game on the FLUX platform[3] since they receive a cut of the overall platform revenues. Additionally, FLUX investors who stay in the game and refer new players receive a share of the new recruits’ revenues. With all FLUX investors motivated to increase revenues, the cost of customer acquisition and player churn are lowered.

Game developers can crowdfund their game ideas on the platform. These game ICOs[4] provide gamers a stake in the future success of a game, and another strong incentive to stay with a game. The model supports early game development by allowing developers to immediately withdraw ICO funds during crowdfunding to develop and market their games at specific stages, including game creation, MVP and the first pilot game.

Developing a competitive platform

The best online gaming retention tool is to turn gamers into competitive players[5]. Once they have invested in developing skills, the cost in the loss of potential winnings is high if they move to a new game in which they have to develop skills and reputation.  The FLUX model has been designed to motivate competitive players to stick around and improve their skills. One way the platform accomplishes this is by removing the commissions on competitive games.

No fee is charged for developers to upload competitive games or for in-game purchases made over mobile devices. On non-competitive games, a two percent commission is charged. For all games, each time a player places a bet, a commission of one to seven percent applies. The low fees are made possible by replacing intermediaries in transaction management with smart contracts that directly facilitate transactions between platform participants.

Leveling the playing field

On the FLUX platform, independent game developers have more marketing muscle to take on the big gaming titles. Older games have built loyal followings. In addition to vested player skill, rewards and incentives help to retain players. The FLUX platform builds marketing power in numbers. Players are motivated to stay on the platform and promote it because, as owners, they will benefit from any increase in the value of the tokens.

As always, there is room to out-compete the big game titles by offering more enticing rewards and incentives, and FLUX seeks to compete on incentives, too. By referring players to the platform, gamers receive commission on all future revenues. These in-community incentives increase actions taken to promote the platform and thus significantly lower player acquisitions costs for developers.

Players can earn more tokens in games and tournaments, and trading on the FLUX store. Streamers earn rewards for broadcasting games.


Gamers can invest in the FLUX platform[6] by buying FLUX tokens during its upcoming initial coin offering in December. Investors can buy FLUX coins at a discount by participating in the pre-ICO on Dec. 1 before the launch of the first stage of the ICO on Dec. 10.  The minimal cap is 5,000 ETH, and each ETH is worth 600 FLUX tokens.  

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